Hello Lighting people. I am going to be talking about Websites in are industry. As well more on the fact of how easy it is to navigate.
(Disclaimer), The preference in gear i say or use does not mean I feel its the best, I grew up with the gear and I have my own take on it.
As a Gaffer / Director of Photography, I am always faced with picking the right gear for the job. When I work or hire a truck for a shoot, I love to see ARRI tungsten lights, LTM HMI’s and American Grip. I am starting to switch to ARRI HMI’s after seeing the M18s do the job.
After going on websites and searching for gear, I find that many grip and lighting websites fall short of the advertising of there gear. Example, American Grip. I love American Grip, but the website is so old and needs to be updated. I need to see pictures and not just stats. American Grip is a house name in the industry for Warner Brothers, Disney, and Universal. When I talk with smaller owner operators of grip trucks, they mainly go with Matthews Grip or Norms. Why do you ask? Because they said they can order online and see what they are buying. Don’t get me wrong, Mathews Grip is a great company and I trust the stands and rigging. Norms has started to come back with force.
Living in todays age, I feel a company needs a website that represents who they are. As well be on the brink of technology for the company. A web site represents the company of who they are and what they stand for. Looking at American Grips web site opposed to Matthew grip and Norms website, I feel American Grip is losing out on potential costumers.
In todays lesson, I just wan’t to make a point to say, if you have your own company or your a freelancer, It does not hurt to have your self a website for people to go to and research you. With having a website, you have to remember to keep up with the times and always update your site or you may be losing out on potential work.
Happy Lighting.
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